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E-commerce and retail website developer in the Philippines

I build online stores for retailers and brands that want to sell direct: fast product pages, GCash, Maya and card checkout, inventory and POS integrations, and AI that writes product copy and helps shoppers find the right item.

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Short answer

Should a retailer in the Philippines have its own online store?

Yes, if you want to own your customers and margins. Marketplaces like Shopee and Lazada bring traffic but take commission and control the customer relationship. Your own store lets you build a brand, collect customer data with consent, run your own promotions and accept GCash, Maya and card payments. I build stores on WooCommerce, Laravel or Next.js and connect them to your inventory or POS.

Key facts

Who I work with
Retail shops and multi-branch stores, Consumer brands selling direct, Sellers moving beyond Shopee and Lazada, Wholesalers and distributors
Starter scope (PH)
From ₱139,000, excl. VAT
International
From US$5,700, excl. VAT
Stack
Laravel, WordPress or Next.js; OpenAI, Qwen or Claude

Challenges

The problem

Marketplace fees and rules squeeze margins.

How I help

Your own online store alongside Shopee and Lazada, with your own pricing, promos and customer list.

The problem

Stock levels differ between the store, website and branches.

How I help

Inventory or POS integration so stock and prices stay in sync across channels.

The problem

Writing product descriptions for hundreds of items takes weeks.

How I help

AI content workflows that draft product titles, descriptions and SEO metadata in your tone, reviewed before publishing.

The problem

Shoppers leave when they can't find what they want.

How I help

Fast search and filters, plus AI search that understands requests like "gift for dad under ₱2,000".

What I build

  • 01Online store
  • 02GCash, Maya & card checkout
  • 03Inventory & POS integration
  • 04Product search & filters
  • 05Promos, vouchers & bundles
  • 06Order tracking & notifications
  • 07Email & abandoned-cart flows
  • 08Analytics & conversion tracking

Who it's for

  • Retail shops and multi-branch stores
  • Consumer brands selling direct
  • Sellers moving beyond Shopee and Lazada
  • Wholesalers and distributors

AI

Practical uses with OpenAI, Qwen or Claude. The model does the repetitive work; your team stays in control.

01

Product copy at scale

Titles, descriptions and SEO metadata for your whole catalogue, in your brand voice.

02

AI shopping search

Shoppers describe what they need and get relevant products instantly.

03

Customer service assistant

Answers questions on orders, shipping, returns and sizes, and escalates to staff.

Starter scope

Online store

From₱139,000

Excluding VAT. Load it into the quote builder to add or remove features; I confirm a fixed price after a discovery call.

  • E-commerce store, 10 pages
  • GCash, Maya & card checkout
  • Inventory or POS integration
  • AI product copy workflow
  • Technical SEO & analytics
See all pricing

Recommended services

The services clients in this industry hire me for most. Tap Enquire to add one to your Sidekick quote.

  • Shopify or WooCommerce Store

    Theme build, apps, and Philippine payments and couriers connected end to end, including GCash and Maya.

    From₱60,000

  • Headless Commerce

    A custom, very fast storefront on Shopify, Medusa or Laravel, for catalogue scale and speed.

    From₱90,000

  • Marketplace Operations

    Lazada, Shopee and TikTok Shop run as one P&L: listings, ads and campaigns.

    From₱12,000/mo

  • Conversion Rate Optimisation

    Continuous experiments on the pages that already get traffic.

    From₱15,000/mo

  • Cart Recovery & Lifecycle Automation

    The email and SMS flows that recover abandoned carts and bring customers back.

    From₱22,000

  • 3D Product Viewer

    Spin-and-zoom 3D product views from your models or product shots. Fewer returns, more conversions.

    From₱30,000

  • E-commerce SEO

    Category and product architecture built to rank at catalogue scale.

    From₱20,000/mo

  • Messenger & WhatsApp Commerce

    Sell in the inbox, where Filipino customers already prefer to talk.

    From₱28,000

In-depth guidesWeb Development →AI Integration →Digital Marketing →Brand Identity →All 88 services

Clients in this sector

Companies I've worked with. Details of each engagement are shared on request.

FAQ

Retail FAQ

Which e-commerce platform do you use?

It depends on your needs. WooCommerce on WordPress suits most small and mid-sized stores. Laravel suits stores with custom rules, B2B pricing or complex integrations. Next.js suits brands that want the fastest possible storefront.

Can customers pay with GCash and Maya?

Yes. I integrate GCash, Maya, cards and online banking through a payment provider such as PayMongo, with automatic order confirmation emails.

Can the store sync with our POS or inventory system?

Yes, if your POS or inventory system has an API or export. Stock and prices update automatically so you don't oversell.

Can I keep selling on Shopee and Lazada?

Yes. Most retailers keep marketplaces for reach and use their own store to build a brand, repeat customers and better margins.

Next industry

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