Freelance brand identity designer: logos, custom typefaces and design systems
Strategy, logo systems, custom type and motion. I design full identity systems that hold up in every format, from a favicon to a billboard to a 3D scene.
Short answer
What is a brand identity system?
A brand identity system is the complete set of visual and verbal elements that make a brand recognisable: logo, typography, colour palette, imagery, motion and tone of voice, plus guidelines for using them. Unlike a standalone logo, a system stays consistent across websites, apps, social, print and 3D.
- Local rate (PH)
- From ₱35,000, excl. VAT
- International
- From US$1,400, excl. VAT
- Timeline
- 4–6 weeks for an identity system; allow 8–12 weeks if it includes a custom typeface
- Stack
- Figma, Glyphs, After Effects, Blender, Design tokens
- Available
- Philippines, plus remote for the UK, Ireland, EU, US and Australia
Key facts
What's included
- 01Brand strategy
- 02Logo & identity systems
- 03Custom typefaces
- 04Motion identity
- 05Brand guidelines
- 06Design systems
Who it's for
- Start-ups preparing to launch or raise
- Established businesses that have outgrown their look
- Brands entering new markets or categories
- Freelancers and consultants building a personal brand
Outcomes
- An instantly recognisable mark
- Consistency across channels
- A system, not just a logo
Process
Four stages, with weekly check-ins and working deliverables at every step, all handled by me.
- 01
Strategy
Workshops and research define your positioning, audience, personality and what makes you different.
- 02
Concepts
I present distinct identity directions, each shown on real applications such as your website, social and packaging.
- 03
Refine & build
I develop the chosen direction into a full system: logo suite, type, colour, motion and components.
- 04
Guidelines & rollout
I deliver guidelines, source files and design tokens, and help you roll the new identity out across your channels.
How much does brand identity cost?
Projects start from ₱35,000 for clients in the Philippines and US$1,400 for international clients, excluding VAT. The final price depends on scope, features and timeline. Sidekick calculates an itemised estimate in seconds, in PHP, USD, GBP, EUR or AUD.
FAQ
Brand Identity FAQ
How much does brand identity design cost?
A brand identity system starts from ₱35,000, excluding VAT. It includes strategy, logo suite, colour, typography and guidelines. Custom typefaces and motion identity are quoted separately. International clients: from US$1,400.
What's included in brand guidelines?
Logo usage and clear space, colour values (HEX, RGB, CMYK), typography, imagery and iconography, tone of voice, layout examples and do's and don'ts, supplied as a web page or PDF with source files.
Can you design a custom font for my brand?
Yes. I design custom display typefaces built from your identity's geometry. KB Orbit, the typeface used on this site, is an example.
Do you do rebrands as well as new brands?
Yes. For rebrands I audit what brand equity to keep, so existing customers still recognise you while the brand moves forward.
Will my brand work in 3D and motion?
Yes. I design identities for motion and 3D from the start, so your logo can animate on your website and in video, and render as a real 3D object.
Next service
Web Development