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Use this before you launch a new website, move to a new platform or relaunch after a redesign. Tick each item as you go. Most launch problems come from small things that were never checked, not from code.

What's inside

1. 01

   Goals and content

   6 checks · Know what the site is for, and have the content ready before anything is built.

2. 02

   Domain, hosting and email

   5 checks · You should own every account. Your developer is added as a user, never the other way round.

3. 03

   Google and AI search

   7 checks · Make sure search engines and AI assistants can find, read and trust the site.

4. 04

   Speed and mobile

   5 checks · Most visitors arrive on a phone, often on mobile data.

5. 05

   Forms, tracking and privacy

   7 checks · Test the parts that bring in enquiries, and be clear about personal data.

6. 06

   Launch day and the first month

   5 checks · Going live is the start, not the finish.

A preview: goals and content

• The one business goal the site must achieve is written down
• Every page has a purpose and a clear next step for the visitor
• All copy is final, proofread and approved
• Photos are your own or properly licensed, and compressed for the web
• Business name, address, phone and email are identical on every page
• Prices, services and opening hours are current

Plus 29 more checks on domain, hosting and email, google and ai search, speed and mobile, forms, tracking and privacy, launch day and the first month.