Ember & Rye: Food & drink · D2C concept project
A warm, tactile rebrand and subscription store for an artisan bakery going national.
- Brand Identity
- Digital Marketing
- Web Development
Project overview
Ember & Rye is a concept artisan bakery with a loyal local following and national ambitions. It needed a brand that felt handmade at scale, and a way to turn one-off buyers into subscribers.
I paired a tactile identity with a subscription store and flexible delivery, and built an AI-assisted content calendar so the owners could publish every week without extra staff.
This is a concept project created to show my approach. Real case studies are available on request.
- Sector
- Food & drink · D2C
- Services
- Brand Identity, Digital Marketing, Web Development
- Technology
- Next.js, Headless commerce, Klaviyo, OpenAI API
- Type
- Concept project
What was the challenge?
Local fame, but little online presence and no repeat-purchase engine.
How did I approach it?
- Hand-drawn meets geometric identity
- Subscription commerce with flexible delivery
- AI-assisted email and social content calendar
What results are targeted?
- Subscriber growth
- Higher repeat-purchase rate
- Consistent weekly content output
Key features
Rebrand and packaging system
Subscription commerce
Lifecycle email flows
AI-assisted social content calendar
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