Halden Audio: E-commerce · Consumer tech concept project
A headless storefront with a real-time 3D headphone configurator and an AI product concierge.
- Web Development
- 3D
- AI Integration
Project overview
Halden Audio is a concept direct-to-consumer brand selling handcrafted wireless headphones. The brief was to make materials such as walnut, anodised aluminium and lambskin feel real online, and to answer detailed pre-sale questions without a large support team.
I designed a headless storefront where shoppers configure headphones in real-time 3D, and an AI concierge answers questions using only the product catalogue and warranty documents.
This is a concept project created to show my approach. Real case studies are available on request.
- Sector
- E-commerce · Consumer tech
- Services
- Web Development, 3D, AI Integration
- Technology
- Next.js, Three.js, Claude API, Headless commerce, Vercel
- Type
- Concept project
What was the challenge?
Premium hardware looks the same in flat photos. Shoppers needed to feel the materials before they would commit.
How did I approach it?
- WebGL configurator with physically based materials
- Claude-powered concierge grounded in the product catalogue
- Edge-rendered product pages with instant navigation
What results are targeted?
- Raise add-to-cart rate
- Cut pre-sale support tickets
- Sub-second largest contentful paint
Key features
Real-time 3D configurator with physically based rendering
AI shopping concierge grounded in catalogue data
Headless checkout with subscriptions for accessories
Server-rendered product pages with product structured data
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