Oakline Estates: Property · Lead generation concept project
A property search where buyers describe their dream home in plain language and get ranked matches.
- Web Development
- AI Integration
- Digital Marketing
Project overview
Oakline Estates is a concept estate agency for countryside homes. Buyers think in lifestyles, like "a quiet cottage near good schools with room for a studio", but traditional search forces them into dropdown filters.
I designed a natural-language search that ranks listings by meaning, lets buyers refine their search in conversation, and generates high-quality area guides for local search.
This is a concept project created to show my approach. Real case studies are available on request.
- Sector
- Property · Lead generation
- Services
- Web Development, AI Integration, Digital Marketing
- Technology
- Next.js, OpenAI embeddings, Vector database, HubSpot, Structured data
- Type
- Concept project
What was the challenge?
Filter-heavy search drove buyers away before they found the right homes.
How did I approach it?
- Semantic search over listings with OpenAI embeddings
- Conversational refinement with streaming answers
- Local SEO landing pages generated from listings data
What results are targeted?
- More enquiries per visit
- Organic traffic for area pages
- Faster time to first viewing
Key features
Natural-language semantic search
Conversational refinement with streaming results
Programmatic local SEO area guides
CRM-integrated viewing requests
Next project
Pilot Ledger