Northstar Athletics: Sport · Community concept project
Always-on paid social and a creator programme for a running club brand.
- Digital Marketing
- Brand Identity
Project overview
Northstar Athletics is a concept running-club brand with an engaged community but ad hoc marketing. Campaigns launched without a testing plan, and nobody could say which ads paid back.
I built a creative testing system that uses AI to generate on-brand variants, a single dashboard connecting ad spend to sign-ups, and a toolkit that lets creators produce content that looks like the brand.
This is a concept project created to show my approach. Real case studies are available on request.
- Sector
- Sport · Community
- Services
- Digital Marketing, Brand Identity
- Technology
- Meta Ads, Google Ads, GA4, Looker Studio, OpenAI API
- Type
- Concept project
What was the challenge?
Great community, but inconsistent campaigns and no clear view of paid performance.
How did I approach it?
- Creative testing framework with AI-generated variants
- Unified analytics dashboard
- Creator toolkit and brand guidelines
What results are targeted?
- Lower cost per acquisition
- A predictable creative pipeline
- Clear return on ad spend
Key features
Structured creative testing framework
AI-generated ad variants with human review
Unified performance dashboard
Creator toolkit and guidelines
Next project
Halden Audio