Pilot Ledger: Fintech · SaaS concept project
Brand, marketing site and product dashboard for a cash-flow forecasting start-up.
- Web Development
- Brand Identity
Project overview
Pilot Ledger is a concept SaaS start-up that forecasts cash flow for small businesses. The product was strong, but the brand and website didn't earn trust from finance leaders.
I created an identity based on the motion of data over time, built a shared design system for the marketing site and the app, and put an interactive forecast on the homepage so visitors experience the product within seconds.
This is a concept project created to show my approach. Real case studies are available on request.
- Sector
- Fintech · SaaS
- Services
- Web Development, Brand Identity
- Technology
- Next.js, Design tokens, Figma, Headless CMS
- Type
- Concept project
What was the challenge?
A capable product with a brand that looked like a spreadsheet.
How did I approach it?
- Identity system with a data-driven motion language
- Design system shared by site and app
- Interactive forecasting demo on the homepage
What results are targeted?
- Higher demo-request conversion
- One design language across product and site
- Faster feature launches
Key features
Identity and motion language
Shared design system and tokens
Interactive homepage product demo
Marketing site with CMS-driven landing pages
Next project
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